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Is it Too Early for VR Porn?

Is it Too Early for VR Porn?
Sep 25, 2023
Virtual reality isn’t failing—it’s early, misunderstood, and quietly rewarding those who are positioning themselves now. While adoption remains small, engagement is deep, spending is real, and the long-term trajectory mirrors every transformative technology that came before it. The real risk isn’t experimenting too soon, but dismissing VR before the payoff phase begins.

“I really want you to have it, I think you’re going to love it” said the JuicyAds team member when the box arrived around Christmas time, two years ago. When I opened the box, I couldn’t believe it. Inside, I found an unexpected Oculus Quest 2, the most popular virtual reality (VR) headset. For some time, VR had been a common topic within the company. This new big box was intimidating, and I waited until early in the new year to dedicate myself to charging it up and giving it a try. Despite the flack that Meta has received for the quality of their metaverse, their device and experience are refined. Once you put on the headset, there was unlimited free content and games. My first response to the metaverse was, “When did all this happen?”

I became addicted, and I now use my headset daily, including my workout and cardio workout app, 5-days a week without exception. The gadget I would have never bought myself turned out to be the perfect gift. I did, in fact, love it.

I’m not alone. Worldwide sales of virtual reality headsets have been accelerating. According to Statista, approximately 5.4 million units were sold in 2019, and 2023 projections are 11.2 million units sold. By the end of this year, the cumulative sales of VR headsets will have reached 25 million units. That means that only 0.31% of the world’s population will own a headset despite the billions of dollars and years of build-up.

Chatter about VR on the adult forums often turns negative; posts about how porn isn’t leading the way on this new technology, how expensive it is to shoot VR porn, how “nobody” in adult is making any real money, and dumping on how VR has been a massive global failure. But statistically, many complaints come from people who rarely (if ever) use a headset. After 25 years in the adult industry, I’ve learned that there are a lot of copycats. Just because people aren’t broadcasting their success in VR from the rooftops doesn’t mean there isn’t big money in virtual reality porn — it means that the ones making money are smart enough to keep their mouths shut. Just because VR hasn’t taken off for you doesn’t mean it hasn’t taken off for everyone else. There is always someone winning. [Continue Reading in XBIZ Magazine]

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Jay, The Dealmaker
As "The Dealmaker" and Founder of Broker.xxx, his team and platform helps people buy and sell adult websites, businesses, and domains. With a 26+ year history in the adult industry, "Juicy Jay" as he is better known, is also the CEO and Founder of the JuicyAds advertising network.
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